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The Millennium Riverwalk, is the boarded walkway which runs adjacent to the River Taff and skirts the western edge of the Principality Stadium. In preparation for the increased visitor levels, attracted to the many high profile events that were being held in the city in 2017, Cardiff City Council decided to utilise the Riverwalk wall to showcase all that the Welsh capital had to offer. Furthermore the area could then be made available for future promotional branding
Following a detailed survey, to assess the viability of the structure, a schedule of works was undertaken and requisite repairs made
On completion of the maintenance, Genesis devised and fitted an aluminium framework (with a keder top edge), into which banners could be placed. The wall, being 270m long, was divided into 19 individual “lots”, allowing flexibility for sponsors, in respect of the position and size of the area they wish to brand.
The inaugural set of banners were produced and installed by our team..These incorporated the Welcome to Cardiff branding and a selection of images highlighting the many attractions, events that the city is best known for
Interested in finding out more?
029 2048 3111