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IAAF World Half Marathon

In 2016, Cardiff hosted the  22nd edition of the annual race . A year earlier, the Genesis team flew to Barcelona (the 2015 WHM host city) to deliver/install promotional items.

An aluminium framed, foamex panelled, “countdown clock”  was also supplied for the World Half Marathon 2016 launch event

In conjuction with the men’s and women’s elite events ,  an “open” half marathon was held, over the same course. Some of the world’s best athletes were in attendance, with entrants from 49 countries and over 16,000 runners registering for the race

Genesis produced lamp post banners and flags, to dress key streets around the city; mile and kilometre markers and an aluminium framed countdown clock backdrop , so that athletes could pose for pictures alongside their individual finishing times. We also supplied the main backdrops (in airtex fabric) for the medal presentation ceremonies 

The Motorpoint Arena was the venue for the athletes registration and expo preceding the event, for which 18 (33 metre by 800mm) white polyester drapes (with red ribbon branding) were produced. The drapes were also eyeleted, allowing them to be used as crowd barrier scrim following the expo

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Key services delivered on this project:

  • Lamp Post Branding
  • Venue Event/Sponsor Branding
  • Backdrop frames with fabric graphics
  • Mile Markers

Contact Genesis Marketing & Events Ltd

029 2048 3111