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In 2016, Cardiff hosted the 22nd edition of the annual race . A year earlier, the Genesis team flew to Barcelona (the 2015 WHM host city) to deliver/install promotional items.
An aluminium framed, foamex panelled, “countdown clock” was also supplied for the World Half Marathon 2016 launch event
In conjuction with the men’s and women’s elite events , an “open” half marathon was held, over the same course. Some of the world’s best athletes were in attendance, with entrants from 49 countries and over 16,000 runners registering for the race
Genesis produced lamp post banners and flags, to dress key streets around the city; mile and kilometre markers and an aluminium framed countdown clock backdrop , so that athletes could pose for pictures alongside their individual finishing times. We also supplied the main backdrops (in airtex fabric) for the medal presentation ceremonies
The Motorpoint Arena was the venue for the athletes registration and expo preceding the event, for which 18 (33 metre by 800mm) white polyester drapes (with red ribbon branding) were produced. The drapes were also eyeleted, allowing them to be used as crowd barrier scrim following the expo
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