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The 2015 Rugby World Cup tournament was hosted by England, but 6 group and 2 knock-out stage matches were played at the Millennium Stadium; the Welsh capital having proven, time and time again its ability to host major events
Genesis were fully engaged in the provision of multiple goods and services; from fanzone branding to street dressing
In addition to maps, signage and mesh, banners were produced to dress the main fanzone screen. Genesis also branded the Rugby World Cup “Visit Wales” fanzone stand. This comprised of a polyester marquee divider curtain (H 3m * W 5m), contravision graphics & vinyl cut lettering mounted to glass panels, an aluminium framed polyester backdrop (with “head shaped cut out”, providing photo opportunities for fans).
Self adhesive vinyl graphics were installed along a 70 metre section of the Millennium Riverwalk and 7m movable flags bases were located on the perimeter of the fanzone, with RWC branded flags attached. Rugby ball shaped TreadArt was also produced and laid
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